(Held in English) In this discussion we will cover the technical question and the development of consumer behavior. To what extent are netaudio music releases bound to the download portals – e.g. Beatport among others? Is this connection a meaningful addition and/or a serious competition for the activities of the Netlabels? Does the unique selling proposition of the netlabels become void by the increased trend of on-line promotion by the established music companies? Nevertheless the installation of music flat rates through the major music industry (music load, Sony BMG, International Telecommunication Union, Apple, Jamba, Napster u.v.m.) can be understood as a reaction to numerous possibilities for free music downloads. In what respect can non-profit-oriented netlabels exist against the increasing promotional activities of the commercial music publishers and users? To which extent do selection functionalities like filters and reviews become necessary in order to open-up net music to a larger target group? And in what respect is appropriate scaling possible to decouple the purely quantitative (market orientation) and individual (relevance) mechanisms?
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